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Hi, welcome to my portfolio!

I’m Katie, a creative, outgoing, people-first person based in New York City, originally from Newport, Rhode Island. My journey began with a Bachelor's degree in Strategic Communications, which sparked my passion for experiential marketing and led me to where I am today.

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Drawn to work that blends creativity and strategy, I have a strong background in client relations, event marketing, and strategy. I bring hands-on experience delivering brand activations that connect with audiences and bring ideas to life. I’m especially drawn to work that builds authentic connections between brands and their communities, whether through in-person experiences or digital touch points. Whether it’s building decks, developing event concepts, shaping brand strategy, or leading on site execution, I love collaborating with teams to help brands turn their vision into real moments.

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My experience spans every stage of the event process: from deep-diving into brand strategy and building mood boards, to client communication, creative development, production management, and on-site activation. Taking a hands-on approach ensures every project feels thoughtful, strategic, on-brand, and aligned with broader business goals.

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Outside of work, you’ll usually find me exploring the city, trying new restaurants or coffee shops, running along the West Side Highway, or squeezing in a yoga class. I’m always up for an adventure whether it’s a ski weekend, a beach trip, spending time with friends and family, or learning something new (like how to surf or scuba dive).

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Staying active, connected, and curious outside of work helps me bring fresh energy and perspective into everything I do.

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At my core, I value strong relationships, a positive attitude, and creative collaboration. I enjoy connecting with new people, brainstorming ideas, and finding new ways to learn and grow. I’m passionate about building meaningful projects and lasting connections along the way.

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© 2026 by Katie Smith

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