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Work Experience

Oct 2024 - Present

Oct 2022 - Oct 2024

Spring 2021

Head of Client Relations, FTP Agency

Lead client partnerships and oversee end-to-end execution of experiential campaigns, driving brand growth and long-term relationships.

  • Manage a portfolio of 80+ brand partnerships annually, driving repeat business and sustained revenue growth

  • Lead full campaign lifecycle from concept through on-site execution, ensuring high-quality, on-brand delivery

  • Collaborate across creative, production, and operations to execute elevated brand activations

  • Drive client retention and growth by identifying opportunities across the partnership lifecycle

Client Relations Associate, FTP Agency

Built a strong foundation in experiential marketing, quickly becoming a key point of contact across high-volume client partnerships.

  • Managed 90+ brand leads monthly, serving as primary liaison from initial outreach through execution

  • Supported 175+ pop-up activations across beauty, fashion, wellness, and lifestyle brands

  • Developed proposals, activation strategies, and campaign logistics across multiple clients

  • Contributed to client growth and retention, leading to promotion into leadership role

Marketing & PR Intern, CM Productions

Gained foundational experience in content, campaigns, and brand storytelling.

  • Developed content and copy for social, email, and marketing materials

  • Supported campaign execution and digital asset creation

  • Assisted in launching targeted campaigns to drive engagement and reach

Katina, The Brand Guild

“We absolutely loved working with you and your team on behalf of Four Roses. It was definitely one of the most fun activations we got to work on this year!"
  • LinkedIn

© 2026 by Katie Smith

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