To celebrate its five-year anniversary and the launch of its new spa at The Webster, Augustinus Bader partnered with FTP to bring its science-meets-beauty philosophy to life through a custom mobile activation. The “Bader Blue” truck served nutrient-packed SKIN Smoothies featuring AB’s supplement, alongside deluxe samples and surprise full-size products. Even in the rain, the NYC debut drew a 900-person line of eager fans waiting for giveaways. Following its success, the activation expanded to LA and New Jersey with added Sephora integrations, taking the buzzy experience (and blue drinks) coast to coast.