Since 2022, Fever-Tree has partnered with FTP on 14+ activations nationwide, from PGA tournaments and Aspen music festivals to high-traffic pop-ups in New York and Los Angeles. Each event has highlighted their expanding product line from classic tonics to margarita and espresso martini mixers, through seasonal campaigns, sampling tours, and high-visibility brand moments designed to drive trial and awareness.

As the client lead in communications, I’ve stewarded this partnership by ensuring consistent brand messaging and execution, while evolving strategies to keep each activation fresh, relevant, and impactful.