To introduce bourbon in a fresh, approachable way to non-bourbon drinkers, Four Roses launched a two-day summer pop-up in Savannah, spotlighting their frozen “Spicy Rosarita” cocktail. Set outside the Perry Lane Hotel, guests lined up to sample the refreshing twist on a classic bourbon drink and were encouraged to head inside to purchase the full version at the hotel’s two bars.

We brought the brand to life with a custom-built sampling truck, bold summer visuals, branded touchpoints, and on-site ambassadors turning curiosity into conversion with every sip.