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LANEIGE X INNISFREE
PROJECT NAME
LANEIGE x innisfree Glow on the Go Tour
LOCATIONS
NYC, New Jersey, Boston, Philadelphia, Miami, Houston
YEAR
2023
COMPANY
FTP Agency
ROLE
Strategy & Concept Ideation
Concept Development
Mood Board & Visual Direction Development
Deck Creation & Pitch Development
Logistics Coordination
On-Site Event Management (Setup, Execution, Management, Breakdown)
Client Communications Lead
Influencer & VIP Experience Coordination
Creator & Guest Engagement
LANEIGE and Innisfree hit the road with their “Glow On-The-Go” summer bus tour, a 12-stop activation across popular U.S. cities, bringing their cult-favorite, glow-boosting skincare to Sephora fans nationwide. We transformed our glass truck into a hydration-inspired skincare space where guests received product education, custom goodie bags, and glazed donuts before snapping selfies and heading to Sephora to shop with an exclusive gift-with-purchase. The experience incorporated dedicated influencer and VIP touch points, with on-site engagement designed to create authentic brand moments and encourage organic social interaction. From concept to execution, the tour generated buzz with 50M+ impressions and media love from popular news outlets.
