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PEACH & LILY
PROJECT NAME
Peach & Lily 5-Year Anniversary Bus Pop-Up
LOCATIONS
NYC & LA
YEAR
2023
COMPANY
FTP Agency
ROLE
Strategy & Concept Ideation
Creative Direction
Deck Creation & Pitch Development
Brand Voice & Messaging Alignment
Client Communications Lead
On-Site Client Management
To celebrate its 5th anniversary, Peach & Lily partnered with Food Truck Promotions to launch a custom glass truck inspired by its signature Glass Skin collection. Kicking off in LA and ending in NYC, the four-day tour brought the brand’s clean, aesthetic ethos to life with a serene, fully customized interior, glass walls, branded florals, and standout signage. Guests received personalized skincare consultations, spun a prize wheel for hero products, and walked away with branded totes, custom newspapers, and peach pops making this multi-city moment as sweet as it was impactful.
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