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3D RENDERINGS & MOOD BOARDS

PROJECT NAME

3D Renderings & Mood Boards

YEAR

2023 - 2026

To support ideation, client pitching, and campaign planning, I led the development of custom 3D renderings that visually bring experiential activations to life. These visuals have played a key role in communicating creative concepts to clients across industries, from showcasing branded vehicle builds and custom sampling stations to fully immersive pop-up environments.

Working in close collaboration with our in-house design team at FTP, I guided each rendering from concept to execution. My process included developing creative direction, curating visual mood boards, and outlining key event elements. Through clear, strategic communication, I helped ensure that each rendering not only matched the brand vision, voice, and aesthetic, but also demonstrated the full potential of our vehicles and activation capabilities well before they were ever built.

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© 2026 by Katie Smith

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