In partnership with We Are BMF and FTP, this three-day activation brought the Tory Burch x BonBon collaboration to life through a vibrant takeover of Gansevoort Plaza. Two custom-fabricated pink tuk tuks, each featuring a branded exterior buildout and matte wrap, captured the campaign’s playful, fashion-forward aesthetic.

The activation invited guests to enjoy BonBon’s signature Swedish candy while engaging with a highly visual, high-energy environment. The event also included curated influencer and VIP experiences, with on-site engagement designed to foster authentic brand connections and drive organic social sharing. With strong foot traffic, social shareability, and constant interaction, the experience offered a striking street-level marketing moment that seamlessly blended fashion, flavor, and cultural relevance in the heart of NYC.